Category: Posts
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The Difficulty With Blogging
The difficulty with online publishing is not: Choosing a design Making it pretty Adding widgets Having it figured out The hard part is simply the decision to publish. To create content and hit go. To overcome fear of letting this fragment be. It’s not even about perfection. The act of…
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The Hard Part
I’m becoming more convinced that the hard part is not strategy, techniques, getting picked, or making a perfect product. The hard part boils down to this: Choosing to do work that matters Doing the work in a way that connects with people If we focus our efforts on these two…
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The Metric of Connection
The metric of connection. Isn’t this what people are hoping to measure when they talk about page views, Facebook fan count, twitter followers and newsletter subscribers? There might be some correlation, but we’re still trying to find a truthful way to interpret what those things mean. It seems that those things…
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The New Problem With Potential Audience
TV and Radio stations like to throw around numbers showing how many people might watch your program or see your advertisement if you were part of their distribution. These numbers carried more weight in an age when there were only a few stations to choose from. In an age of…
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2 Step Productivity
I study individuals who share openly about their productivity workflows. Their processes range from simple to complicated. But the daily common denominators boil down to this: Plan Review It seems too basic, but when I look at stretches of days where I feel like I’ve accomplished more, it’s usually obvious that…
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Going Social?
Going social… what does that mean? My first inclination has been to think that it has something to do with setting up a blog, a twitter account, or a facebook page – and that might have something to do with it. But it seems more and more evident that those…
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Reconsidering YouTube
I’ve heard it said that YouTube is the world’s #2 search engine. This alone is cause for pause. But then I saw two posts within a few hours of each other. Bob Lefsetz posted to “forget Vimeo” and that “YouTube wins.” I’ll admit it. I like the clean interface of…
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Swallow a Frog
I’ve heard this advice in many different ways. Do the hardest thing first. Or maybe something like this, Pick one or two (maybe even three) things that are essential to you and focus on making them happen. Let everything else be up for discussion. But this was a new…
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