Why Video?

This is a collection of a few stats and quotes that I came across a while back and originally had on another page.

It struck me as an important context to understand since so much of my work has been focused on helping folks use video content in their business.

More important than the format is how it is used. It can be an incredibly powerful way to quickly share or explain a new idea or service. And it can also be the most direct way to create an insight into the human side of your organization.

Since I’m deleting the original landing page where they were posted, here they are now for future remembrance.

Video will make up over 75% of the world’s mobile data traffic by 2020.Cisco, via Twitter Marketing

The single most important strategy in content marketing today is video. Whether it’s video on Facebook, Twitter, Snapchat or Youtube, the content you need to be thinking about creating and marketing on social for your business is video. Period. – Gary Vaynerchuk

Video drives a 157% increase in organic traffic from search engines.
– Brightcove

It might sound odd for a writer to talk about how awesome video is. But here’s the thing: When it’s done well, video makes your words resonate even more. Video is simply a rich way to tell your story.
– Ann Handley, Chief Content Offcer, MarketingProfs

Creative is very difficult. But giving a flower shop the at bat to make a video that means something can change your business. For example, for everybody who is buying Google Ad Words, If you run a Facebook video that does well, your costs are going to go down, because your SEO juice is going to go up. People are going to share your Instagram content. It’s about brand.
– Gary Vaynerchuk, The GaryVee Audio Experience, An Interview on Business Insider, Released Aug 31, 2017

When customers remember your video marketing content, they also remember your brand, which translates to more sales and leads for you. What’s more, customers typically like to share videos they enjoy, which can expand your online reach. – Matt Bowman, Forbes 

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