It’s easy to get caught up in the technique of process, the mystique of the imagined world of writing, the nebulous ether of what it might mean to thrash in the creative space.

Instead, I like this really simple approach by Chris Brogan in Owner’s Mastery Foundation Group #232:

You want to write a book?

1. Start with the Table of Contents.
2. When that’s done, ask whether someone would buy the book? Ask what they’ll learn.
3. Adjust the Table of Contents accordingly.
4. Repeat a few times.

Cut to the chase. Make the process simple. Jump in.

Also, simple doesn’t mean easy.